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TV ads for new line break after big game on Super Bowl Sunday.
January 31, 2014
By: Christine Esposito
Editor-in-Chief
P&G’s venerable men’s grooming brand Old Spice has expanded into the men's hair care category with the introduction of a new collection of shampoos, conditioners and styling products. The SKUs arrive in stores this month. “With value and brand loyalty as the two biggest purchasing influences for men in this category, we're confident guys using our other products will be excited to see Old Spice in the hair care aisle,” said Janet Allgaier, VP of global personal care a...
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